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    <loc>https://www.thefashionauthority.co/about</loc>
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      <image:title>About - Let me introduce myself…</image:title>
      <image:caption>I have loved fashion and style since a very young age when I was playing “dress up” in my mother’s closet. I have always been the ones my friends turn to with a “What should I wear?” issue. My friends say I’m loyal, enthusiastic, supportive, bold, and obviously stylish. Its these qualities that make me perfect to help women take authority over their wardrobe and personal style. I believe fashion is for every BODY ! I want to help women make getting dressed something they can look forward to each day. I am here to teach you all you need to know about fit, silhouettes, wardrobe basics, trends, and more. I learned to sew in 1996 then about 10 years later I went to school for fashion design. Soon after I became wardrobe stylist. I believe my experience as a fashion designer and seamstress helps me have an advantage over other fashion stylists because I understand how garments are constructed. At IADT I learned much more than draping and drafting I learned trend forecasting, color theory, evolution of fashion and textile design. I understand the fashion industry as a whole. I have been working with women of all ages, professions, shapes and sizes to find their own personal style since 2006. I know that all women have different needs, and I want to help you discover your own personal style aesthetic so you can face each day with confidence. Let me help you send a message to the world that you are showing up as your highest, best, authentic self. I am a 2008 graduate of the International Academy of Design and Technology in Tampa with degree in Fashion Design and Marketing. Let’s work together to up-level your style! Services Schedule a Free Consultation</image:caption>
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      <image:title>Home</image:title>
      <image:caption>‘Hi! I’m Bobbie, the creative mind behind The Fashion Authority. I believe every woman has the right to look and feel beautiful. Style is for every BODY. Let me help you discover your own sense of style and show up with authority.’</image:caption>
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      <image:title>Home - Work with Bobbie</image:title>
      <image:caption>I offer in-person wardrobe consulting services to women in the Tampa Bay area, and virtual image consulting services globally. I am a Public Speaker on topics of fashion and style. Here at the Fashion Authority, I am dedicated to making the world a more beautiful place, one woman at a time. My services are designed to help you get the most out of your wardrobe and make getting dressed a joy. When you look good, you feel good. You walk a little taller, hold your head up higher and allow your inner Boss Babe to shine!</image:caption>
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      <image:title>Home - Wonder what its like to work with an Image Consultant?</image:title>
      <image:caption>Watch this video to see the online platform I utilize with all of my clients. Its viewable from any device, you have lifetime access to it, and it takes all the guess work out of getting dressed! Just an added bonus of working with me!</image:caption>
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    <lastmod>2021-08-04</lastmod>
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      <image:title>Services - Closet Audit</image:title>
      <image:caption>Women wear 20% of their clothes 80% of the time. Why do we neglect so many of the great pieces in our wardrobe? Let’s do a closet audit and find out! Once we get to the root of why you’re not choosing the bulk of your items we can start focusing on the pieces that really light you up. A closet audit will give you a better idea of why you gravitate towards certain items and silhouettes. I want you to wear all the clothes in your closet and filter out the filler garments that are creating clutter and taking up space. Let’s make getting dressed a joy!</image:caption>
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    <image:image>
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      <image:title>Services - Personal Shopping</image:title>
      <image:caption>Your style should reflect who you are. Your personality, your lifestyle, your career, your body type, your best colors, and your budget are all considered when shopping for pieces to add to your wardrobe. Whether you need one special occasion garment, or many pieces, we will curate the best pieces for your aesthetic.</image:caption>
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      <image:title>Services - Event Shopping &amp; Styling</image:title>
      <image:caption>Do you have a special occasion or event to attend and you’re not sure what to wear? In this session we will explore your role at the event (ie. bride or mother-of-the-bride), what the event or occasion represents (ie. family reunion or high school reunion), and the appropriate ensemble for the occasion. We will explore your closet to find what we can style, alter or incorporate into your final outfit. If we need to shop, we will take your measurements, assess the best silhouette for your body type, and decide on a budget.</image:caption>
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      <image:title>Services - Photoshoot Styling</image:title>
      <image:caption>Wardrobe styling for industry professionals and individuals. The best solution for your on-set and on-site image styling needs. Relax and rest assured that your look will be flawless when capturing everything from professional headshots to family photos.</image:caption>
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      <image:title>Services - Make Up Services</image:title>
      <image:caption>I love how makeup can complete a look and transform the way a woman feels.</image:caption>
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